After a difficult year for many small businesses, now, more than ever, you can help support your community by shopping local this Christmas.
Whether you’re searching for more original gifts to give to loved ones or simply choosing to buy a few products a week from a local shop rather than a supermarket, shopping local can help the community grow in a variety of ways - some of which might surprise you!
Supporting the Local Economy
According to smallbusiness.co.uk, every £10 spent in a local business could add up to £50 back into the local economy.
This is simply due to the circulation of money in the local community, which continues to grow amongst local businesses (such as pubs, bars and shops) when more consumers choose to shop local.
This, in turn, can also help small businesses employ more staff. They are also more likely to pay higher than minimum wage compared to their commercial competitors.
Therefore, by shopping local, you can help impact the number of job opportunities in your community.
Better Customer Service
By approaching a local business, rather than a large multi-national company, you’re likely to be able to gain valuable advice and suggestions prior to purchasing.
You’re also likely to enjoy better discounts and value for money, as many local businesses enjoy rewarding regular customers and are often able to personalise your product or service to be tailored for your needs.
This can also make solving any problems much easier and quicker than if you were to use a larger company - as local businesses value their customers and are often much more efficient in responding to any queries.
Local Character
Enjoy a form of normality by heading into a local shop or speaking to a real person over the phone about a service without having to converse with a bot on an automatic messenger on a website.
Local businesses are run by individuals, not boards or algorithms. By picking up the phone and giving them a ring to enquire about their product or service, you’re likely to be met with an authentic person who is willing to help you accommodate your needs without rushing you.
It is crucial to support local businesses in the community throughout the pandemic.
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